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Newsletter
Keller Williams Monthly
Column
Staging Your Home For
Sale - Is It Worth The Investment?
For the past three months the average selling price of a staged home
was 19% above the listing price while the unstaged home was only
15%. The 4% difference more than paid the staging cost.
Here are the ten secrets for selling from Marelen Wharmby, a
successful home stager:
 | Freshen up the home by painting walls a light, neutral
color, such as antique white. Lighter colors appeal to a wider
range of buyers and make each room look larger.
 | Take a close look at the floor coverings in each room.
If you have hardwood floors under the carpet, you will always
make money by removing it, even if the floor is not in perfect
condition.
 | Allow as much light as possible to enter the room. Open
up or remove all draperies, blinds, shades or other window
coverings.
 | Removing the clutter of everyday life - all utilitarian
items, stacks of paperworks, toiletries, kitchen utensils,
electronic equipment and television sets.
 | Remove furniture from each room that does not go with
the decor, such as items that stand out too much and items that
are worn or of an unappealing color.
 | Place the remaining room furnishings in a way that
makes best use of the character of the space. A room should be
balanced so that people do not focus on one particular piece of
furniture.
 | Now that you've removed the clutter from your home,
adding some nice but inexpensive accessories will greatly
elevate the perceived value of the home.
 | Clean, clean, clean. Every crevasse within the home
should be spotless and gleaming. Even your normal weekly
cleaning can not come close to the quality of clean you need.
 | You can't over spend on fresh plants and orchids,
elaborate floral arrangements and landscape plants. All these
provide a strong addition to the ambience you want to create.
 | Go on vacation! The houses that sell for much higher
prices are homes that do not have the slightly disheveled look
which comes with showering in the morning and cooking dinner in
the evening. Being gone also will lower your level of stress and
make the house easier to sell. Think of it this way: Your
vacation will actually make you money. |
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